Naturally sour dried fruit
Double the tartness.
Naturally sour snacks, made tart, then made tart again.
re·TART·ed (adj.)
re- (again) + tart (sour) + -ed (done). Made tart, then made tart again.
01 · The line-up
Featured items
02 · Say it slowly
Re. Tart. Ed. See? Fruit.
Again
Sour
We did it
Ed is not a person. Please stop asking for Ed. Thank you.
03 · Our story
Some fruit is born tart. We thought it could try harder.
We started with the Montmorency cherry, the sourest cherry there is, and asked a simple question nobody asked us to ask: what if it were tarter? We dried it slowly, and tarted it again.
People told us the name would be a problem. We looked it up. Re: again. Tart: sour. Ed: we did it. It checks out.
Read the whole story
04 · The FAQ
Sour twice. Explain once.
Is the name a joke?
No. The cherries are tart. We made them tart again. The joke is that you thought it was a joke.
How sour is double the tartness?
We put a lemon in a room with one and the lemon left.
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